About Us
At Fedor & Company, we focus on our ability to bring out the very best of your brand, your mission, and the talent of your team.
Why Us
At Fedor & Company, we don’t deliver off-the-shelf answers. We co-create the future with you. Our approach blends strategic foresight, human-centered innovation, and visual facilitation to help organizations break free from stale thinking and uncover opportunities others miss.
We draw on decades of experience in strategy, organizational change, and innovation – from guiding executives through industry disruptions to helping teams spark breakthrough ideas. Using proven methods like Blue Ocean Planning and Appreciative Inquiry, we make innovation practical, actionable, and deeply connected to your people and purpose.
The result? Clear strategies. Engaged teams. Transformative outcomes.
We Help You See What Others Miss
The world isn’t short on ideas; it’s short on clarity. At Fedor & Company, we believe the best solutions aren’t discovered by chance. They’re designed through curiosity, collaboration, and the right frameworks.
We are an innovation consulting firm that helps businesses, nonprofits, and public institutions navigate disruption, embrace new possibilities, and act with confidence. Our specialty lies in turning complexity into clarity, guiding teams beyond incremental improvements toward meaningful, transformative outcomes.
Our Approach
-
Human-Centered: We put people at the heart of every solution.
-
Proven Frameworks, Adapted to Meet Your Needs: Blue Ocean Planning, Appreciative Inquiry, and our own Visual Decision Canvas™.
-
Clarity Through Visual Thinking: Graphic facilitation makes complex challenges visible and solvable.
-
Future-Focused: Strategies built to thrive in the age of AI and rapid change.
What We Deliver
-
Innovation Facilitation: Engaging sessions to spark, test, and refine big ideas.
-
Strategic Roadmapping: Practical, actionable plans for growth and transformation.
-
Culture of Innovation Programs: Embedding curiosity, adaptability, and creativity into your organization’s DNA.
-
AI-Ready Strategy: Helping you seize emerging technologies to stay ahead of the curve.
Why Partner With Us?
Because we’re not here to impress you with jargon or deliver a binder of generic recommendations. We’re here to equip you with clarity, unlock your team’s potential, and leave you with strategies you can act on immediately.
At Fedor & Company, we don’t just talk about innovation. We help you make it real.
MICHAEL FEDOR
Michael Fedor is a dynamic leader, a valuable strategic consultant, and an award-winning writer with over 23 years of expertise in education, business, and strategic communications. He builds bridges from creative ideas to actionable plans to put his clients a step ahead of their competition. Michael founded Fedor & Company to empower organizations to innovate, plan, and grow more effectively through transformative techniques like appreciative inquiry, digital engagement, and blue ocean planning.
Michael focuses his practice on empowering individuals and organizations to reach their fullest potential. Michael’s past roles include serving as Vice President of Advancement for Central Penn College and as a strategic government affairs and communications consultant on K Street in Washington, DC. Prior to that, he was a senior bureau director in the Pennsylvania State Treasury.
Michael earned both his Master’s and bachelor’s degrees from Penn State University. In addition to his consultancy and advising, he is a published author. His debut novel, What It Takes to Kill a Bull Moose, is a multi-award-winning work reflecting his passion for bringing contemporary issues to life through edge-of-your-seat thrills in fiction writing.
SERENA FEDOR
Serena Fedor is an accomplished digital marketing and engagement expert with more than 24 years at agencies and Fortune 500 companies building powerful marketing platforms and content that creates connection, affinity, and engagement.
Serena has been a collegiate instructor at Harrisburg University and was the founder of the successful e-commerce subscription box company The Pumpkin Batch in 2015.
Serena holds a Bachelor of Science in Management & Information Systems from Penn State University.
Get In Touch
Get In Touch
Address
1234 Divi St. #1000
San Francisco, CA 94220
Phone
(255) 352-6258